Ticketing

Sales Director (M/F)

Permanent contract

The Amnéville Zoological Park brings together one of the largest biodiversities in France, and offers the chance to discover over 2,000 animals across its 19 hectares of facilities.

Open since 1987, it has become an unmissable location in the Grand Est region: it receives more than 400,000 visitors per year and employs between 100 and 160 employees depending on the season.

The Amnéville Zoological Park is looking for its sales department: a sales director (M/F)

Your missions

Performance analysis and marketing management

  • Administer and operate Google Analytics 4 (GA4) and Google Tag Manager (GTM) to ensure reliable tracking of customer journeys and conversions.
  • Build and monitor dashboards: website traffic, online ticketing, advertising campaigns, social media campaigns, customer satisfaction and reviews.
  • Measure KPIs, costs per result and the return on investment (ROI) of marketing actions; make optimization recommendations.
  • Track actions from their launch through to their review, in coordination with agencies and internal teams.

Website management, SEO and GEO

  • Ensure the management and updating of the website: pages, content, offers and marketing tools.
  • Drive SEO and GEO (visibility on search engines and AI response engines), supporting the provider.
  • Analyze user journeys and the online ticketing purchase funnel to improve customer experience and conversion rates.
  • Create and optimize landing pages and coordinate functional or technical developments on the site.

CRM, marketing automation and loyalty

  • Structure and deploy ActiveCampaign, a tool already used at the Zoo, to develop a CRM and relationship marketing strategy.
  • Organize, qualify and segment customer databases based on available information and visitor and purchase behaviors.
  • Design targeted campaigns and automated scenarios: pre-visit, post-visit, follow-up, loyalty and reactivation.
  • Implement the necessary connections between forms, the website, ticketing and the CRM with relevant providers.
  • Measure the performance of campaigns and automations.
  • Ensure GDPR compliance.

Customer knowledge and data collection

  • Design and analyze surveys, polls and satisfaction studies to better understand visitor expectations.
  • Implement data collection operations: contests, forms, activations, and dedicated marketing actions.
  • Analyze customer profiles, behaviors, feedback, and reviews to identify development opportunities.
  • Turn these insights into segmentation, personalization, and improvements of the visitor journey.

Operational marketing actions and competitive monitoring.

    • Design and deploy concrete marketing actions: promotional codes, contests, and targeted offers, in coordination with the sales department.
    • Organize the collection and use of data from these operations: forms, contact qualification, segmentation, and result tracking.
    • Set up and measure marketing automation scenarios in ActiveCampaign to engage visitors before and after their visit and to encourage loyalty.
    • Carry out competitive intelligence on offers, prices, and operations of other amusement parks, then propose suitable actions for the Zoo.

Desired profile

You are a graduate with a Bachelor’s or Master’s degree (+3 to +5) in digital marketing, e-commerce, marketing data, CRM, or an equivalent program, and ideally have 3 to 5 years of experience in a similar operational role.

You are:

  • Comfortable with numbers, performance indicators, and data analysis.
  • Autonomous, rigorous, organized, and capable of managing several projects simultaneously.
  • Proactive, with a practical, results-oriented, and continuous improvement approach.
  • Able to work with various teams.
  • Possess a good understanding of customer knowledge, conversion, and loyalty challenges.
  • Versatile, able to adapt to different tasks, and a good team player.

Technical skills

Required proficiency:

  • Web analytics and performance measurement: GA4, Google Tag Manager, KPIs, reporting, and ROI tracking.
  • Tracking of marketing campaigns, conversion optimization, and analysis of the customer journey.
  • Fundamentals of SEO, GEO, CRM, and marketing automation.

The following would be especially appreciated:

  • Excellent knowledge of WordPress.
  • Excellent knowledge of ActiveCampaign.
  • Proficiency in German.
  • A position with major projects to develop and a measurable impact on the Zoo’s performance.
  • Close collaboration with the communications department, sales teams, and service providers.
  • A stimulating work environment within one of the largest zoos in France.
  • Employee benefits: access to the employee committee (CSE), Tourism Pass, and a 50% discount on park dining.
  • Gross annual salary between €29,000 and €31,000.

Would you like to apply?

Interested? Send us your resume and cover letter at communication@zoo-amneville.com.

We look forward to receiving your application!